Let’s celebrate the strength, Wisdom & beauty of being over 40

The 40 over 40 portrait experience is uniquely tailored to celebrate everything about you. It's more than just a photoshoot; it is the empowerment of all women who want to smash beauty standards!


As woman over 40, we need to change the way we define beauty. It’s about us having a conversation, sharing, and celebrating our beauty as we age. Let’s celebrate your legacy and tell your story through beautiful imagery.

Spots Are Limited!
Apply & Book Today.

A perfect day for $390 plus GST CAD
(Valued at over $700!)

What Does It Include?

Style & Wardrobe Consultation

We will chat with you prior to your session to plan the overall feel of your images, and then guide you to choosing outfits & accessories that reflect that!

Professional Makeup Application

We want you to feel amazing, and part of that is being pampered before your shoot!  Having professionally applied makeup will make you feel confident and amazing!  Don't like doing your own hair?  We also have an amazing new salon next door that can give you a blow out the morning of your shoot!  Check out Cros. Studios

Fully Guided Portrait Session

If you feel nervous to book a photoshoot, please know that you aren't alone.  Most women who have been photographed by me admit to feeling nerves!  It's normal.  But every woman who has gone through and trusted the process has felt an amazing feeling of empowerment and pride!  Being photographed solo is an incredible way to celebrate YOU as a human!!  We will guide you through your session to ensure you look relaxed and comfortable, and most importantly, like yourself.

1 Complimentary 8x12 Metal Print & Digital File

My guess is that you are going to have an incredibly difficult time only choosing one!!  But we wanted to make sure this experience was financially feasible for most women, and that everyone could walk away with at least one beautiful portrait of themselves.

In Person Ordering Appointment

We will schedule a follow up appointment (either in studio, or at your home) to show you all of your images, and guide you through choosing your favourites!  Maybe you want to party like a rockstar and print a gorgeous metal of yourself for in your office or bedroom!  Or maybe you want all of the images, and an album makes more sense for you.  We are here to help you choose products that suit your life.

Gallery Exhibition & Celebration

We believe that amazing things happen when people gather together, so we have decided to host a small gallery exhibition at the culmination of the project to celebrate everyone that participated in our 2023 40 Over 40 Project!  The exhibition will be held in the Chilliwack studio, will include drinks and canapes, and a guest speaker or two.  Get to know other women in your community and celebrate your life journey together!

Complimentary Magazine

Everyone who participated in the project will be featured in a magazine, showing images from their shoots as well as a brief write up outlining their experience with aging, which will be sent home with you as a gift!

Story Feature On Website or Social Media

I would love to share your story online!  Using images from your shoot and excerpts from your questionnaire, let's change how the world defines beauty and aging.


Thank you! UFP will be in contact with you shortly to discuss your photography needs.
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A picture of Jete wearing a green blouse with a long gold necklace smiling


My name is Jete (pronounced like Pete). Well, not really. My mother dubbed me Jenita when I was born, and I’m not sure when it happened, but somewhere along the way, someone started calling me Jete, and it just stuck. So that’s how I introduce myself.

Over a decade of photography experience

1000+ shoots

Beautiful studio in the heart of District 1881

Travel addict, lover of books

Wife of 20 years, mom of 3 amazing kiddo’s

Come spend a day with me at our beautiful studio in the heart of District 1881.

A safe and private space to feel comfortable and relaxed while you enjoy your portrait session.

Book your dream shoot today!

A photography studio with chairs, tables, sofa, background wall, and photography equipment.

Do something to empower yourself

Honor what makes you beautiful and unique

Share your story as a mature woman


It’s YOUR time to shine. Let’s celebrate the courageous, beautiful, adventurous, ambitious, and confident YOU.

A woman with a short blonde hair wearing a black cardigan smiling.
A woman with a short ash hair wearing a green blouse smiling.
A woman with a long blonde hair wearing a white cardigan smiling.


"I was anxious and self conscious starting the photo session. However Jete has a wonderful way of making it effortless with encouragement and support while making the session really fun. The pictures turned out to show a beautiful side of me and my friends and family say “that picture actually captures who you ARE”.

Thank you Jete for capturing a beautiful me and showing my personality in them!"

— Ann B.

"So blessed to have Jete do a session for my daughter and I. She always manages to make me feel beautiful and to capture my little's true personalities. She is skilled, kind, genuine and insanely talented and we all love her to bits!"

— Elsie R.

"I had a wonderful experience with Jete. She was so informative about our session and made the whole experience very enjoyable. So many laughs were had and she made me feel very comfortable and relaxed during our shoot."

— Rebecca H.